L'ATELIER
In 2006, Lucas de Staël, designer, started Undostrial before launching his eponymous brand in 2012.
He then set up a workshop in an old printing factory located in the 19th precinct of Paris, turning this new location into an experimental laboratory, a genuine hub for creation and production.
Our goal is to transform matter into art, to experiment without restraints, in order to materialize our wildest dreams. Our team of designers, jewelers and artists develop their own tools and methods to manufacture elegant and delicate eyewear frames.
The creations result
from a constant will to blend traditional crafting with unexpected materials.
"I called my first company Undostrial, because I wanted to explore another way of doing things, to create things differently, in an ‘un-industrial’ way."
Handmade in paris
By combining traditional French know-how with an innovative mindset, the workshop is perpetually redefining itself, bypassing and pushing the limits and rules of eyewear manufacturing. Due to our multidisciplinary approach, prototypes and patented processes are developed before actual production can start.
Mineral, vegetal and animal materials are reinterpreted and magnified in the workshop. Every single frame is structured around a plate made of high quality surgical stainless steel and covered with a thin layer of titanium.
An average of thirty steps are required to produce one frame. Each of our skilled team members can produce three frames a day.
"I had the chance to visit the traditional French eyewear factories in the Jura and the production process appeared to be very complex to me. I wanted to do something simpler, achieve a purer form of eyewear."
AWARDS
Entreprise du Patrimoine Vivant Label 2017: official label granted for French know-how, excellence and craftsmanship.
"Fabriqué à Paris" Label 2017: official label from the City of Paris granted for Parisian know-how and craftsmanship.
"Fabriqué à Paris" 2017 Label 2017: 1st price for "Activité de Production".
Trophée de l'International 2015: Prix exportateur (Exporter Prize) (CCI - International Chamber of Commerce of Paris)
SILMO (International Optical and Eyewear Trade Fair):
SILMO D'Or 2016: Nomination for Sunglasses Eyewear
SILMO D'Or 2014: Optical Eyewear Design Award (Stratus frame)
SILMO D'Or 2013: Nomination for Sunglasses Eyewear
SILMO D'Or 2012: Optical Eyewear Design Award (Once Upon A Time Walnut frame).
